Job Title:                  Marketing Specialist

Date Created:          11/02/2006 

Department:            KCDL

Date Revised: 

Reports To:             Marketing Manager

Direct Reports:       N/A 

Indirect Reports:    N/A

Job Code:   


Job Summary:       

KC Distance Learning is a growing, for profit education company that provides online learning opportunities to high school students.   Our markets include homeschoolers, schools and school districts in all 50 states and around the world. 


The Marketing Specialist is responsible for implementing day-to-day activities for KC Distance Learning’s marketing department. This includes sustaining and outbound marketing activities for direct mail, print, email, web & online advertising, PR, events and promotions.


Job Responsibilities:       

Essential Functions:

  • Plan conference participation, including logistics, advertising and sponsorship opportunities, tracking and attending 12+ conferences in both the school and home school market.
  • Coordinate the development and production of printed materials, including marketing materials, newsletters, and special campaigns
  • Place and monitor all print and trade publication advertising
  • Develop  and implement KCDL’s web affiliates marketing program
  • Updating KCDL’s websites, including content development, maintenance of bulletin boards, etc.
  • Market research and other special projects as assigned



  • Bachelor’s degree in Marketing, Business, Advertising or related field.
  • High energy, self-starter, sense of humor, thrives in dynamic changing environment
  • Sharp analytical skills and ability to think of the big picture as well as details
  • Excellent communication skills - verbal, written, and presentations
  • Effective collaborator and team player
  • Software proficiency: MS Office, MS Project, Photoshop, Quark/Pagemaker.
  • Basic familiarity with HTML and website design concepts.


Adaptability Requirements:        (Low, Medium, High)

  • Moderate to High


Working Conditions:

  • 25% travel


Experience and Education:

  • B.A. required. 
  • 2-5 years experience in a fast-paced marketing team.
  • Experience with educational products/services desirable


Knowledge, Skills, and Abilities:          

  • Project management of marketing campaigns
  • Strong writing and editing skills
  • Experience developing marketing materials
  • Ability to multi-task
  • Ability to write effective marketing copy
  • A team player, with the ability to operate independently


Contact: Pamela Kislak PKislak@klcorp.com






Insight Schools, Inc. partners with school districts and community organizations to build statewide, full-time, diploma-granting, online public high schools. Through our growing network of tuition-free schools, we are educating high-school-age youth who, for a variety of reasons, need an alternative to the traditional public high school experience.  Our team of online education experts excels at connecting and managing the critical functions of online high schools.  Insight is a rapidly growing company with a dynamic fast-paced, culture.


Description:  The Director of Marketing is responsible for attracting and retaining students for Insight-operated schools and the presentation of the company as a whole. The Director of Marketing will be a meaningful contributor to the company’s strategy.  Reports to Vice President of Operations & Marketing; position located in Portland, OR; some travel required.




-          Design, develop, and manage to execution multiple enrollment campaigns for Insights’ state-wide online high schools.  Campaigns include initial market sizing and research, budget development, messaging, partner/agency/vendor selection, collateral development, website development, outreach efforts, brand development, lead cultivation and conversion.  A prime focus is on yearly or semi-annual enrollment efforts with additional efforts to retain students.


-          Support the company’s overall marketing efforts as it relates to securing new partners in new states and the company’s overall presence.  Work with and in support of the company’s business development efforts to identify partners to build online high schools.


-          Design, messaging, management, and branding of all Insight (school and company) marketing collateral, including website(s), public relations stories, print pieces, media placements, web placements, messaging, and other collateral.




Ability to balance strategic thinking with practical application. Welcomes accountability and obsesses about results; ability to use data to work towards, measure, and achieve tangible goals.


Can effectively assess, size, and approach a market, digest and evaluate competition, and synthesize to develop a workable position.  Ability to incorporate actionable data when it exists and imperfect information when necessary.


Creative thinker -- able to position Insight service/School to multiple and distinct market segments.  Forward thinking in how development of service/School must move with student/family/partner needs.


Ability to work effectively at a distance with multiple contributors.  Communicates well in writing and verbally -- excellent planner.


Able to design and implement successful marketing campaigns to consumers.  Ability to oversee more than one multi-channel marketing campaign at the same time.


Able to manage advertising agencies, public relations vendors, and other partners towards company/School objectives.





Direct experience in marketing in a business-to-consumer setting in an environment with accountability and measurable results.


Direct experience in several (not all) marketing channels including:  earned media, paid media (print, radio, television), web marketing (paid, search, placements), and events.


Masters degree (preferred) and/or several years experience in marketing directly to consumers.  Marketing in the education sector preferred, but not required.  Direct experience in web marketing preferred.


Direct experience in working with advertising and public relations agencies.


Direct experience in attracting, informing, and converting leads.


Ability to manage people.  Standard software packages.  Excellent presentation skills.


Interested individuals should email Kirt Nilsson at kirtn@insightschools.net.

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